3 Rounds

In my field of advertising what you really want, is a client that understands that the best advertising results are accomplished over the long term. These agreements are often called “annuals.”

Round One:
A former advertising boss of mine was leaving early one evening to lead a church group called “Evangelism Explosion”. The small group of church volunteers went door to door asking people (I am paraphrasing) “If you left the earth tonight, are you sure that you would live life everlasting with Jesus”? “Wow!” I responded “so you are presenting nothing but ‘annuals’ to the people you are meeting for the first time.” Great evangelism on his part, beyond anything I have ever done.

Round Two:
One Monday a co-worker asked me, “What did you do this weekend?” “Chores and dinner out on Saturday, and church on Sunday,” I replied. “What else did you do” he asked rolling his eyes at my mention of church. I folded my evangelism “attempt” and rolled the conversation quickly to “how bout those Broncos,” as we finished our weekend recap.

Round Three?
On Sunday, November 14th artist Scott Freeman will feature the creation of art “live” during the 9am and 10:30 am service. This service represents a unique and easy (compared to selling “annuals”) opportunity to invite friends, co-workers, and family to a unique experience.
Here is a sample “Pitch...”
“We have an artist doing performance art as part of worship, we’re going to pick up Starbucks and then check out the service, want to come”?
I am going to give this “evangelism” another try, and invite you to do the same. You never know maybe we’ll “sell an annual!”

Ron Mitchell

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